SellerBench Privacy Policy

Updated 04/17/2019

Introduction

Novel Central LLC, the owners of the SellerBench trademark and intellectual property, and Webtech Greenhouse, Inc, the MWS developers who operate and created SellerBench data services (collectively both owners and operators will be referred to as “SellerBench”), provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use, protection, and disclosure of any information received from your use of this website, located at www.sellerbench.com (“Site”), as well as all related websites including our subdomains, applications, browser extensions, and other services provided by us (collectively, together with the Site, our “Service”), and in connection with our customer, vendor, and partner relationships. This Privacy Policy also tells you about your rights and choices with respect to your Personal Information, and how you can reach us to update your contact information or get answers to questions you may have about our privacy practices.

By using the Site and registering for our Services, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service, accessible at www.sellerbench.com.

1. Personal Information we may collect

For the purpose of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual. We obtain Personal Information relating to you from various sources described below. Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Service if that information is necessary to provide you with the service or if we are legally required to collect it.

2. Personal Information provided by You

Registration. If you desire to have access to certain restricted sections of the Site or request to receive marketing materials, you may be required to become a registered user, and to submit the following types of Personal Information to SellerBench: your name, phone number, Email Address, MWS Authorization Token, and Time Zone. Amazon Seller ID (also known as Merchant ID) and Amazon Storefront names are not considered personal information as they are both publicly available through the Amazon marketplace.

Customer Support. We may collect information through your communications with our customer support team via text messages, email, Facebook, Facebook Messenger, Twitter, Instagram, or any other communications that you may send us and their contents.

Making a Payment. When you make payments through the Service, you will need to provide Personal Information such as your credit card number and zip code. SellerBench secures all payment data through our integration with Stripe. You can read more about their terms of service and privacy policies on Stripe's website.

Other. We may also collect your contact details when you provide them in the context of our customer, vendor, and partner relationships.

2a. Personal Information obtained from your MWS Authorization Token

Storefront Data. When you authorize Sellerbench with an MWS Authorization Token, we only employ this token to pull Amazon Fulfillment Data from Amazon’s MWS API for the end purpose of providing Services to you. In order to provide our Services, we must have authorization from you to read, pull, or download data from the Amazon MWS API. If we do not have this authorization, we are unable to provide our Services to you. Also, active users of our service authorize access to storefront data made available on their Seller Central account through the limited user functionality on Amazon’s Seller Central platform.

We do not own your Storefront Data; your storefront data belongs to you. You can request to delete your Storefront Data at any time, though this may take seven to ten business days to process. Despite this clause, by continuing to use SellerBench services, you agree that some storefront data may be retained by SellerBench for the purposes of retaining a history of previously issued bills and invoices, or other account management related functions.

2b. Personal Information automatically obtained from your interactions with the Service

Log Data. When you use our Service, our servers automatically record information that your browser sends whenever you visit a website (“Log Data”). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting, the web pages you visit, the search terms you use, and any advertisements on which you click.

Cookies and Similar Technologies. Like many websites, we also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. SellerBench may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.

Web Beacons and Similar Technologies. We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.

You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.

Do Not Track. SellerBench does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use our Service.

3. How we may use your Personal Information

We may use the Personal Information we obtain about you to:

  • create and manage your account, provide our Service, process payments, and respond to your inquiries;
  • communicate with you to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance;
  • tailor our Service (e.g., we may use cookies and similar technologies to remember your preferences);
  • publish your content, comments or messages on social media platforms;
  • provide tailored advertising, for SellerBench services, via Google AdWords, Facebook Advertising, and/or Reddit Advertising;
  • aggregate your Personal Information for analytical purposes;
  • provide customer support;
  • operate, evaluate and improve our business (including by developing new products and services; managing our communications; determining the effectiveness of our advertising; analyzing how the Service is being accessed and used; tracking performance of the Service; debugging the Service; facilitating the use of our Service);
  • send you marketing communications about products, services, offers, programs and promotions of SellerBench, and affiliated companies;
  • ensure the security of our Service;
  • manage our customer, service provider and partner relationships;
  • enforce our agreements related to our Service and our other legal rights; and
  • comply with applicable legal requirements, industry standards and our policies.

If you are located in the European Economic Area, we may process your Personal Information for the above purposes when:

  • you have consented to the use of your Personal Information, For example, we may seek to obtain your consent for our use of cookies or similar technologies, or to send you marketing communications.
  • we need your Personal Information to provide you with services and products requested by you, or to respond to your inquiries,
  • we have a legal obligation to use your Personal Information, or
  • we have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to ensure and improve the safety, security, and performance of our Service, to anonymize Personal Information and carry out data analyses.
4. How we share your Personal Information

We may disclose the Personal Information we collect about you as described below or otherwise disclosed to you at the time the data is collected, including:

Service Providers. We engage certain trusted third parties to perform functions and provide services to us, including hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationship management, database storage and management, and direct marketing campaigns. We may share your Personal Information with these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.

Compliance with Laws and Law Enforcement. SellerBench cooperates with government and law enforcement officials or private parties to enforce and comply with the law. To the extent permitted under applicable law, we may disclose any information about you to government or law enforcement officials or private parties as we believe is necessary or appropriate to investigate, respond to, and defend against claims, for legal process (including subpoenas), to protect the property and rights of SellerBench or a third party, to protect SellerBench against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Service and any equipment used to make the Service available, or to comply with the law.

Business Transfers. SellerBench may sell, transfer or otherwise share some or all of its assets, including Personal Information, in connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, or in the event of insolvency or bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity’s planned processing of your information differs materially from that set forth in this Privacy Policy.

Other Third Parties. We may share Personal Information with our headquarters and affiliates, and business partners to whom it is reasonably necessary or desirable for us to disclose your data for the purposes described in this Privacy Policy. We may also make certain non-Personal Information available to third parties for various purposes, including for business or marketing purposes or to assist third parties in understanding our users’ interest, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and functionality available through the Service.

5. How we protect your Personal Information

SellerBench is very concerned about safeguarding the confidentiality of your Personal Information. We employ administrative and electronic measures designed to appropriately protect your Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. Please be aware that no security measures are perfect or impenetrable. We cannot guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards, subject to requirements under applicable law to ensure or warrant information security.

We abide by guidelines and standards set by the Amazon Selling Partner API Developer Agreement to comply with Amazon’s requirements for data protection and security.

We will make any legally-required disclosures of any known breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system , and any other disclosures that may be required under applicable law.

We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.

6. Your Rights and Choices

If you decide at any time that you no longer wish to receive such marketing communications from us, please follow the unsubscribe instructions provided in any of the communications. You may also opt out from receiving commercial email from us by sending your request to us by email at support@sellerbench.com. Please be aware that, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.

You have the right to request that personal information be deleted, and you are consenting to the qualifications to that right, as described in Section 2. In addition, you have the right to request access and receive information about the Personal Information we maintain about you. You are agreeing to waive the right to data portability (to transfer your Personal Information to another company), and any other rights not explicitly included within this Privacy Policy.

Where required by law, we obtain your consent for the processing of certain Personal Information collected by cookies or similar technologies, or used to send you direct marketing communications, or when we carry out other processing activities for which consent may be required. If we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.

To update your preferences, ask us to remove your information from our mailing lists, ask us to delete your account or submit a request to exercise your rights under applicable law, please contact us as specified in the “How to Contact Us” section below.

7. Data Transfers

SellerBench is based in the United States. Personal Information that we collect may be transferred to, and stored at, any of our affiliates, partners or service providers which may be inside or outside the European Economic Area (“EEA”) and Switzerland, including the United States. By submitting your personal data, you agree to such transfers. Your Personal Information may be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information. When we transfer or disclose your Personal Information to other countries, we will protect that information as described in this Privacy Policy.

8. Children's Privacy

The Site is not directed to persons under 18. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at support@sellerbench.com. We do not knowingly collect Personal Information from children under 18. If we become aware that a child under 18 has provided us with Personal Information, we will delete such information from our files.

9. Updates to this Privacy Policy

This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any modifications to our Privacy Policy by posting the new Privacy Policy on our Site at www.sellerbench.com and indicating the date of the latest revision. You are advised to consult this Privacy Policy regularly for any changes.

In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of this Privacy Policy.

10. How to Contact Us

SellerBench, owned by Novel Central LLC and operated by Webtech Greenhouse, Inc, is the entity responsible for the processing of your Personal Information. If you have any questions or comments regarding this Privacy Policy, or if you would like to exercise your rights to your Personal Information, you may contact us by emailing us at support@sellerbench.com or by writing to us at:

Novel Central LLC ℅ SellerBench
44-70 21st Street #1004
Long Island City, NY 11101

This Privacy Policy is effective as of the Last Updated date found at the beginning of this policy.

Have a question about our Privacy Policy? Get in touch